Sales Conference 2025: Focus on knowledge, technology and practical advice

Last week was all about the sales conference: Know-how & Technology. A meeting that optimally combines specialist knowledge, technical development and practical advice.

The event focused on current market trends and developments in the steel industry. Particular attention was paid to the investments that we implemented in our operations in 2024 and 2025, such as the automation of the post-processing of components with the Easy Grinder and the new sorting system for our fiber laser.

One highlight of the sales conference was the hands-on approach to modern technologies. The participants were able to try out the welding simulator. This made it clear how much expertise and specialist knowledge is required to produce first-class quality. At the same time, they gained a valuable understanding of the work of our colleagues in the company.

The Sales Conference: Know-how & Technology once again demonstrated the importance of continuous training, technical know-how and the close exchange between sales, production and development. This enables our teams to provide customers with expert advice, tailor solutions precisely to current requirements and jointly drive forward the spirit of innovation in the industry.

With practical training, technical expertise and direct exchanges between colleagues, the Sales Conference: Know-how & Technology sets standards for the combination of knowledge, technology and successful sales.